Category

The Illinois Hispanic Chamber of Commerce (IHCC), announces the appointment of P. Milena Tous, Founder & President of Multi Latino Marketing Agency, Inc., to the Board of Directors. “Milena is a highly accomplished marketing executive and prominent member of the business...

We are proud to work with a client like Norwegian American Hospital, who is a true health advocate. Great video on the hospital’s accomplishments and future goals in the Humboldt Park neighborhood of Chicago.

The social media era seems to have made brands less significant. Before social media, brands could make their name relevant by buying their way in through paid ads, TV shows, or simply sponsoring popular events or entertainment. Technology like DVRs and cable brought down some of...

Harvard Business Review’s, November 2015 article titled “The New Science of Customer Emotions” explores the new phenomenon that has been supported by research which confirms that brands can in fact connect with consumer’s emotions.  As a result, numerous benefits can arise. The...

Data-driven marketing has become the cornerstone of strategy for agencies; using cyber data has shifted from thinking outside the box to a necessary tool in the world of business and how we market, advertise and brand products or services. Embracing data-driven marketing is...

Most customers decide what to buy and where to buy based off recommendations from others whether from social media, a friend, relative, television commercial, etc. However, emotions play a significant role as well. What many companies aren’t always prepared for are negative ...

RECOGNIZING OUTSTANDING WOMEN WITH VERIZON’S More than 600 nominations were received during the sixth annual campaign of this program that recognizes the admirable work of Latina women in the Midwest. In the last six years Verizon has recognized the important role that Latina...

Bridging cultural differences demands exceptional emotional intelligence. A recent study conducted by Gurnek Bains (author of Cultural DNA) and his team at YSC, analyzed 1,500 senior executives around the globe, revealing their strengths and weaknesses in an array of skills under...

THE NAMES OF THE WINNERS WERE REVEALED AT THE MARIA MANGUAL LATINA LEADERSHIP CONFERENCE Verizon Wireless was one of the official sponsors of the fourth Maria Mangual Latina Leadership Conference in aims of showcasing the important role Latina professional women play in society....

Verizon is a Proud Sponsor of the 2014 Alianza de Futbol Hispano program which took place in Chicago this past weekend! Take a Look at the Special Verizon in-store Meet & Greet with one of Mexico’s most Notable Soccer Players -Jorge Campos!   Find out more about the...