ABC 7 Features President & CEO José Sánchez of Norwegian American Hospital

We are proud to work with a client like Norwegian American Hospital, who is a true health advocate. Great video on the hospital’s accomplishments and future goals in the Humboldt Park neighborhood of Chicago.
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Crowdculture: The new competition

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The social media era seems to have made brands less significant. Before social media, brands could make their name relevant by buying their way in through paid ads, TV shows, or simply sponsoring popular events or entertainment. Technology like DVRs and cable brought down some of these paid marketing methods because it allowed audiences to opt-out of paid ads during their favorite TV show.  This made it very hard for brands to buy “fame”. Brands are now facing new competition: the crowd itself. Social media binds together communities that were once geographically isolated, creating a crowdculture, a new phenomenon where digital crowds create their own “heroes” and their cultural influence. Today we find crowdcultures around any topic: Beauty, latina professionals, music, and many...
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Connect with your consumers emotions…

Harvard Business Review’s, November 2015 article titled “The New Science of Customer Emotions” explores the new phenomenon that has been supported by research which confirms that brands can in fact connect with consumer’s emotions.  As a result, numerous benefits can arise. The article furthermore shows the value and approach that companies should take in order to strategically reach those specific feelings that ignite customer behaviors. Emotional motivators are defined as connections that target consumer’s deepest feelings and passion points. Over 300 emotional motivators have been identified that drive consumer behavior. To acquire a full emotional connection one must understand that motivators range among consumers. Outlined below are the four main highlights describing how to...
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The future is digital

Data-driven marketing has become the cornerstone of strategy for agencies; using cyber data has shifted from thinking outside the box to a necessary tool in the world of business and how we market, advertise and brand products or services. Embracing data-driven marketing is crucial to the success of projects, creating revenue and the survival of companies. Engaging consumers and understanding what they want is key to cater them with personalized content that outstands in relevancy to their needs. In order to thrive in the digital age, we must pay attention to the way technology is rapidly changing the marketplace. As practices evolve, integrating data collected from the web to the marketing mix is a must for industries, now and in the future.   Infographic: Carlos Monteiro Link:...
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