Coca-Cola Bottling Company” Los Refrescantes de Coca Cola”  (The Refreshers)

Retailers / Consumer promotion:

Developed a promotional entertainment group to visit grocery stores as well as major events to interact with consumers

Elaborated dance routine presentations and game activities in order to move product. Sales strategy was implemented at each retail visit.

Radio, print and POS were developed to promote “Los Refrescantes de Coca Cola” and their weekly visit to selected grocery stores


This program was in the market for 2 years, visited more than 60 grocery stores every year, and increased independent store sales by 12%.