NLEA1Situation Analysis:

•The Nueva Latina Estrella Award recognizes emerging professional leaders who embrace diversity, integrity and creativity as they achieve success in one of the following categories: business, community service, education and technology


•Latina entrepreneurs represent a growing sector of Latino Business owners, women business owners, and minority business owners in United States.


•College graduation rates for Latinas have increased faster than any other group of women. Latinas hold only 7.4 percent of the degrees earned by women, though they constituted 16 percent of the female population in 2012.


•In 2012, data showed that the receipts of Latina-owned businesses totaled $65.7 billion; this is an increase of 180 percent from 1997 to 2013. As of 2013, Latinas owned about 1 out of every 10 women-owned businesses.


•A series of sponsored networking events and meetings with the Hispanic Midwest Chambers of Commerce, Latino business professional organizations & other Hispanic community involved organizations take place in order for Verizon to highlight and continue to build a brand presence and relationship with Hispanic business leaders.



•2013 Total Estimated Impressions: 5,469,962
•2013 Total Nominations: 298

•2013 Total Leads: 1,036