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Harvard Business Review’s, November 2015 article titled “The New Science of Customer Emotions” explores the new phenomenon that has been supported by research which confirms that brands can in fact connect with consumer’s emotions.  As a result, numerous benefits can arise. The...

Most customers decide what to buy and where to buy based off recommendations from others whether from social media, a friend, relative, television commercial, etc. However, emotions play a significant role as well. What many companies aren’t always prepared for are negative ...